The TV Pixel
Deploying a snippet of code to your website can measure the effectiveness of your TV advertising campaigns
The TV Pixel toolkit helps marketers connect cross-screen TV advertising with online, mobile and in-app conversion or purchase activity. Once deployed to a website or mobile app, the TV Pixel captures the activity of consumers as they interact with a brand. The Data Plus Math platform anonymously connects consumer activity measured by the TV Pixel with anonymized premium video ad exposure data from millions of homes across the US. Digital outcome signals collected by the TV Pixel are linked with with cross-screen TV advertising to measure the effectiveness of a TV advertising campaign to drive outcomes. The TV Pixel toolkit can be used to measure upper funnel purchase interest as well as actual purchase activity.