Data + Math in the News
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Watermarking in ATSC 3.0 Standard generates new viewer data
Data Plus Math has become a preferred partner with Verance and will help provide analytics and advertising attribution measurement to local broadcasters.
The owner of the A&E, Lifetime and History cable networks plans to guarantee a select group of “outcome-based guarantees” to advertisers as part of negotiations in this year’s annual “upfront” market, when U.S TV network try to sell the bulk of their advertising inventory.
A+E has for months been involved with a project among several large TV companies to utilize efforts by the measurement concern Data + Math to add a standardized “attribution” measure to TV viewing.
Disney is rolling out a suite of advanced advertising products under the name Luminate.
Disney is using some of its own first-party data and some internally-generated technology. It is also working with a number of outside vendors for programmatic and attribution, including Data Plus Math and others to power Luminate.
TV Pixel Toolkit links campaigns with digital outcomes
TV attribution measurement company Data Plus Math said it launched TV Pixel a tool kit that links website click and purchase consumer behavior with cross-screen advertising campaigns.
IRI® today announced that it is making its advertising measurement analysis from the IRI Lift™ solution, which links media exposure to sales, accessible in Data Plus Math’s TV attribution platform. Through this alliance, TV networks, marketers and agencies will be able to identify which elements of a TV advertising campaign are driving the purchase of an advertiser’s products.
In the US, television attention measurement company TVision Insight has partnered with cross-screen TV attribution firm Data Plus Math, to understand where target audiences are paying attention, and how targeting combined with attention leads to sales.
Vizio’s data information unit, Inscape, has made a deal with Data Plus Math -- the research company behind Project Thor -- to boost efforts to create a consumer purchasing attribution platform tied to TV advertising.
A handful of broadcast and cable networks have signed up to test a system best known as Project Thor that measures the impact of television advertising.
The system—a multi-touch attribution platform created by data analytics company Data Plus Math—is no longer being referred to by its super hero name.
Data Plus Math, the research company behind what was called Project Thor, designed to create a standardized measurement of the impact of TV advertising, has formed a strategic relationship to get smart TV viewing information from Inscape, the data division of Vizio.
Top ad sales executives and researchers representing most major TV networks met on Friday to discuss developing a standardized method of proving that their ads work.
The TV industry essentially wants more concrete proof that a given commercial led to the test-drive of a car, for example, or the purchase of a product.