Data + Math in the News
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NBCUniversal has inked a deal with TV attribution company Data Plus Math that will expand its efforts in tying a marketer’s video advertising on NBC with business outcomes such as website visits, in-store traffic and sales.
NBCUniversal is expanding its partnership with Data Plus Math as part of its broader company strategy to offer advertisers more performance-based guarantees over traditional metrics.
NBCUniversal said it will be working with Data Plus Math, an analytics firm that measures the impact of advertising campaign.
LiveRamp chooses Data Plus Math to power its television lift and analytics reporting; Data Plus Math to utilize IdentityLink™ to match media consumption data with marketing outcomes
Watermarking in ATSC 3.0 Standard generates new viewer data
Data Plus Math has become a preferred partner with Verance and will help provide analytics and advertising attribution measurement to local broadcasters.
The owner of the A&E, Lifetime and History cable networks plans to guarantee a select group of “outcome-based guarantees” to advertisers as part of negotiations in this year’s annual “upfront” market, when U.S TV network try to sell the bulk of their advertising inventory.
A+E has for months been involved with a project among several large TV companies to utilize efforts by the measurement concern Data + Math to add a standardized “attribution” measure to TV viewing.
Disney is rolling out a suite of advanced advertising products under the name Luminate.
Disney is using some of its own first-party data and some internally-generated technology. It is also working with a number of outside vendors for programmatic and attribution, including Data Plus Math and others to power Luminate.
TV Pixel Toolkit links campaigns with digital outcomes
TV attribution measurement company Data Plus Math said it launched TV Pixel a tool kit that links website click and purchase consumer behavior with cross-screen advertising campaigns.
IRI® today announced that it is making its advertising measurement analysis from the IRI Lift™ solution, which links media exposure to sales, accessible in Data Plus Math’s TV attribution platform. Through this alliance, TV networks, marketers and agencies will be able to identify which elements of a TV advertising campaign are driving the purchase of an advertiser’s products.
In the US, television attention measurement company TVision Insight has partnered with cross-screen TV attribution firm Data Plus Math, to understand where target audiences are paying attention, and how targeting combined with attention leads to sales.