Data + Math in the News
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Attribution hasn’t always been the strongest means of measuring TV advertising effectiveness. But recent deals for Data Plus Math signal a shift in the linear advertising world.
The Comcast-owned video advertising company FreeWheel has signed a deal with the media measurement firm Data Plus Math to launch an attribution-focused cross-screen media solution.
The solution will be available to FreeWheel Market clients that purchase linear TV advertising and streaming video advertising.
NBCUniversal has inked a deal with TV attribution company Data Plus Math that will expand its efforts in tying a marketer’s video advertising on NBC with business outcomes such as website visits, in-store traffic and sales.
NBCUniversal is expanding its partnership with Data Plus Math as part of its broader company strategy to offer advertisers more performance-based guarantees over traditional metrics.
NBCUniversal said it will be working with Data Plus Math, an analytics firm that measures the impact of advertising campaign.
LiveRamp chooses Data Plus Math to power its television lift and analytics reporting; Data Plus Math to utilize IdentityLink™ to match media consumption data with marketing outcomes
Watermarking in ATSC 3.0 Standard generates new viewer data
Data Plus Math has become a preferred partner with Verance and will help provide analytics and advertising attribution measurement to local broadcasters.
The owner of the A&E, Lifetime and History cable networks plans to guarantee a select group of “outcome-based guarantees” to advertisers as part of negotiations in this year’s annual “upfront” market, when U.S TV network try to sell the bulk of their advertising inventory.
A+E has for months been involved with a project among several large TV companies to utilize efforts by the measurement concern Data + Math to add a standardized “attribution” measure to TV viewing.
Disney is rolling out a suite of advanced advertising products under the name Luminate.
Disney is using some of its own first-party data and some internally-generated technology. It is also working with a number of outside vendors for programmatic and attribution, including Data Plus Math and others to power Luminate.