Next-Generation TV Advertising Metrics and Analytics

Video consumption today is fragmented across a multitude of platforms, screens and viewing modes, making it difficult to plan, place and measure marketing messages effectively. By mapping actual consumer ad exposure with real world purchases, conversions and other behaviors, Data + Math is able to help advertisers and publishers maximize outcomes for advertising campaigns.   

OUR UNIQUE DATA AND ANALYTICS ARE THE CORE OF THE NEXT GENERATION OF VIDEO METRICS FOR BRANDS AND PREMIUM VIDEO PUBLISHERS.

 
 

Maximizing Marketing Outcomes for Advertisers and Publishers

Data + Math developed a unique signal graph that maps actual ad exposure data to consumer behaviors. The signal graph uses advanced data science and automated machine learning techniques to continually deliver timely, easy to understand and actionable campaign analytics. 

 
 Do you know on which platform the ad was most effective?

Do you know on which platform the ad was most effective?

 Do you know which ad gets attribution for the conversion?

Do you know which ad gets attribution for the conversion?

 Do you know how many exposures it took for that conversion?

Do you know how many exposures it took for that conversion?


IF YOU CAN ANSWER THESE QUESTIONs

YOU CAN PROVE THE POWER OF TV ADVERTISING

DATA + MATH CONNECTS AD CAMPAIGN EXPOSURES ACROSS MULTIPLE SCREENS TO OUTCOMES so you can show THE REAL IMPACT of TV AND PREMIUM VIDEO ADVERTISING. 

 

Data + Math in the News