Next-Generation TV Advertising Metrics and Analytics
Video consumption today is fragmented across a multitude of platforms, screens and viewing modes, making it difficult to plan, place and measure marketing messages effectively. By mapping actual consumer ad exposure with real world purchases, conversions and other behaviors, Data + Math is able to help advertisers and publishers maximize outcomes for advertising campaigns.
OUR UNIQUE DATA AND ANALYTICS ARE THE CORE OF THE NEXT GENERATION OF VIDEO METRICS FOR BRANDS AND PREMIUM VIDEO PUBLISHERS.
Maximizing Marketing Outcomes for Advertisers and Publishers
Data + Math developed a unique signal graph that maps actual ad exposure data to consumer behaviors. The signal graph uses advanced data science and automated machine learning techniques to continually deliver timely, easy to understand and actionable campaign analytics.
IF YOU CAN ANSWER THESE QUESTIONs
YOU CAN PROVE THE POWER OF TV ADVERTISING
DATA + MATH CONNECTS AD CAMPAIGN EXPOSURES ACROSS MULTIPLE SCREENS TO OUTCOMES so you can show THE REAL IMPACT of TV AND PREMIUM VIDEO ADVERTISING.